A toolkit to help non-profit organizations clarify their own identity and goals. Through research and some quick exercises they develop a comprehensive, practical mission statement and a design brief. The content is based upon branding and marketing principles, rewritten in language familiar to the non-profit world.
Pages are meant to be written in. When completed, the booklet can be saved as a reminder of past experience and knowledge. The booklet is designed to be distributed for free, printed on-demand or
photocopied.
It is currently being field-tested; after the next round of revisions it will be distributed around Vancouver. Fall 2007 grad project, with Sharon Romero advising.
